Rochester NY Flat Fee MLS 

NORTHERN STAR REALTY
” Experience – Integrity – Value”

 

For Sale By Owner
Rochester NY Flat Fee MLS 2024

We are a “For Sale By Owner” specialist and discount broker offering Flat Fee MLS (Multiple Listing Service) for Rochester NY and the Finger Lakes Region. Get the exposure you need without paying a high listing commission and save thousands of dollars in real estate commissions using our proven “By Owner” Rochester Flat Fee MLS plans for Greater Rochester and the Finger Lakes. You get local MLS coverage in your county and bonus coverage in 32 additional counties. Covered areas include Monroe, Ontario, Wayne, Orleans, Genesee, Livingston, Yates, Seneca Counties and more. Blanket coverage is all across Western & Central NY including the Southern Tier. We have successfully helped many Rochester area sellers save thousands in real estate commissions using our Flat Fee MLS service.

Our proven Rochester Flat Fee MLS plan combines “For Sale By Owner” and the Realtor® MLS (Multiple Listing Service) so you get the best of both worlds and save big money!

FOR SALE BY OWNER

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SOLD!

List your property in the same exact MLS (Matrix™) used by the Greater Rochester Association of Realtors® (GRAR) for maximum exposure while saving thousands of dollars by not paying high real estate commissions! Listings have coverage all over Greater Rochester and the Finger Lakes Region plus you get bonus coverage in Greater Syracuse, Central NY, Greater Buffalo, Niagara Frontier and Southern Tier.  There are 3,100 Rochester area agents plus an additional 4,700 real estate agents in Western & Central NY using the same exact MLS system. Put the power of the MLS on your side where about 90% of all real estate sales originate. Using one of our Flat Fee MLS plans, you will save big money since we do not charge a listing commission! You might sell on your own too with all the exposure you will be getting so whichever way your house sells, you save big money! Bottom line… it will sell and Northern Star Realty will save you from paying a listing commission (or possibly no commission at all) and some big money! Average savings for our Rochester Flat Fee MLS sellers averaged a nice $6,483 per transaction in 2023 and that was after the one time flat fee was deducted! Some sold by agent and some sold by “for sale by owner” using the MLS.

It’s Simple. Here’s How It Works ● You pay a one time flat fee and your house goes into the local Rochester MLS and on over 75 additional top real estate websites. ● We list your property but you do not  pay us a listing commission, just the one time flat fee. ● If a buyer’s broker sells your house, you pay them the commission that you agreed to (if any) or negotiated in any offer but not till the closing. It is not required and can be paid by the seller or buyer (if they are able). The choice is yours. Commissions are fully negotiable and not set by law. Please note that as of Aug 17, 2024 Realtors nationwide can no longer advertise cooperating broker commissions in the MLS. This is a new nationwide N.A.R mandate. Agents will be calling/texting/emailing you (or us) to inquire if there is a commission being paid to cooperating brokers. ● You retain your right to sell on your own (For Sale By Owner) and pay no commission to anyone if you sell it to your own buyer. MLS brokers will also be trying to sell your house so either you sell it yourself or a broker sells it, whichever comes first. ● Buyers and agents will be contacting you directly. You will be responsible for answering questions, arranging appointments, showing the house, doing any optional open houses, follow up, etc. We get your house maximum exposure and marketing support but you do some of the work and save huge dollars in the process. With a $250,000 house, you would save at least $7,500 (minus the one time flat fee) without the listing commission and possibly much more if you sold it yourself plus you still get the benefit of professional coaching from Northern Star Realty. Remember you are saving the 3% listing commission for your efforts and instead paying us just the one time flat fee. If you don’t mind doing some of the work, you can save a lot of money, thousands! If an agent sells your house, they and your attorney will then take over the responsibilities to get it closed.. ● There is no price limit on the house up to $500,000 list price. The more expensive the house, the more you save! (If over 500k contact us for a custom quote) ● You sign up for the service online and your listing is in the MLS usually within 24 hours after you complete and return the online forms.

WE ARE THE DIRECT MLS PROVIDER AND A LICENSED NYS REAL ESTATE BROKER. THERE ARE NO 3RD PARTIES, NO MIDDLEMEN, NO FINE PRINT, NO HIDDEN FEES, NO BAIT & SWITCH AND NO OUT OF STATE BROKERS. WHAT YOU SEE IS WHAT YOU GET… AN AWESOME VALUE!….. TAKE A LOOK!

Northern Star Realty Flat Fee MLS listings will appear on these sites and more automatically!

Zillow.com, Trulia.com, Homes.com, Homefinder.com, RealtyTrac.com, The Real Estate Book, RealtyStore.com, Land.com Network, Point2homes.com, WikiRealty.com, LakeHouse.com, USHud.com, and many more totaling over 75 as of Feb 2024

Remember, your listing goes on all of the above sites plus hundreds of additional syndicated sites and that’s in addition to the “Big 3” – the MLS, Realtor.com and the public MLS search site Homesteadnet.com. We use a service called Listhub to syndicate our listings to all the rest of the sites automatically (approx. 80 sites). New sites are added and others replaced occasionally. Here’s a list of them. In addition to the those sites, they power many other sites, so in reality there are hundreds of real estate sites that your house will be on! You want exposure? You got it and more! These include many of the finest local brokers who are affiliated with these national franchises and on other fine local brokers websites as well who participate in the reciprocal IDX Network like Northern Star Realty does.

PLUS BONUS – ALSO ADDED ON…

BerkshireHathawayHS.com, ColdwellBanker.com, Remax.com, Exprealty.com, Century21.com, HowardHanna.com, Redfin.com, Huntrealestate.com, KellerWilliams.com, Better Homes Gardens Realty (bhgre.com), ERA Real Estate (era.com) and many more on the IDX network.

 

Note: Your listing is on mega site Realtor.com, the one of the most visited real estate sites in the USA. This national site is where many buyers start their search including those relocating to a new city. Realtor.com gets thousands of hits each day. It also lists your open house date and times so you generate extra foot traffic to your open houses. This is the centralized real estate data base for all MLS listings nationwide.

Follow your listing’s web Traffic!

With our Gold Plan, you will get a Weekly Seller’s Personalized Marketing Report emailed to you. It will display the number of views your listing got and other metrics from Realtor.com. This is a premium feature most full service brokers don’t even offer but we include this report for our Gold Plan customers.

 100% Money Back Guarantee Details

Optional Extras

            Flat Fee MLS For Lots, Land & Acreage 

                    10% Discount to Active Duty Military Members   
Thank You For Your Service!!

Important Sign Info

Our Rochester Flat Fee MLS service is simple and not real complicated. It is a limited service agreement with you doing some of the work and us getting you the maximum exposure you need to sell with the MLS and the top 75+ real estate websites in the country plus support. You are in full control by handling the showings, questions and follow up but we are here 24/7 if you need us and we are local (Hilton, NY). Your listing will appear on the same exact Rochester/Finger Lakes MLS that all the local Realtors® use, just like any other MLS listing. Your commission savings will be known only to you since the listing commission (zero) is not published in the MLS. Northern Star Realty has a proven track record in the Rochester/Finger Lakes area since 2002 and Robert J. Piazza/Broker licensed since 1982. We tell you up front what you get with your paid listing. There are no surprises, no fine print, no add ons, no bait & switch! We include everything you need to sell and we are the ones who will service your listing. We are locally owned, and know the local market. We are in touch with local customs, pricing, trends, forms, and NYS regulations. You list and work directly with “Sales Master Platinum Award” winning Realtor® Robert J. Piazza as there are no middlemen. Listing with a local proven professional who knows the Western and Central NY markets only makes sense to get your house sold for the most money and in the shortest reasonable time period. A huge benefit of our Gold Plan is we will review any written offers you receive and not leave you on your own. We can answer any questions and provide an expert opinion on your offer. A Realtor’s® point of view and experience can be helpful and save you money, time or mistakes when you get an offer. Even though this is a discounted real estate service, you are still getting professional support by an experienced award winning Realtor®. When you get an offer, we will be your safety net and you will be glad you have us with our expertise. Northern Star Realty is a New York State licensed real estate broker. Robert J. Piazza, Broker/Owner has sold multi millions since 1982 and knows the local market. Robert is someone who you can actually talk to when needed, it’s like having your own personal marketing & sales consultant. Robert has a real estate degree from SUNY Canton, a marketing degree from R.I.T and has also consulted thousands of others in all 50 states for a nationally known real estate seminar company. Northern Star Realty is also a member in good standing of the Greater Rochester Association of Realtors®, Buffalo Niagara Association of Realtors®, Central NY Information Service, Inc (Syracuse MLS), New York State Association of Realtors® and the National Association of Realtors®.

 

YOU CAN SAVE SOME SERIOUS MONEY-TAKE A CLOSE LOOK AT THIS !

See how much you are saving by not paying a 3% listing commission.

You sell a $100,000 house and save $3,000
You sell a $150,000 house and save $4,500
You sell a $200,000 house and save $6,000
You sell a $250,000 house and save $7,500
You sell a $300,000 house and save $9,000

(Deduct the one time flat fee for your total listing commission savings)

Remember you may still sell it on your own and save the whole commission as many others have!

Last year in 2023, the average commission saved by Northern Star Realty’s Rochester Flat Fee MLS “SOLD” customers was a healthy $6,483 per house in the Rochester and Finger Lakes Region and that is after the flat fee was deducted! Many of our listings sold for over the asking price. Take a look at some of the huge saving examples our sellers got on our listings page using our Rochester Flat Fee MLS plan. What could you do with savings like that? Use it for your next house, a car, school, an investment, pay bills, or put it in the bank! There is no reason to pay big bucks to sell your house anymore and with our expertise, we can help you do it for much less.

Do business with the same real estate family who were the first to bring the MLS to Western NY in 1973. See cool retro info.

BBB testimonials
Zillow testimonials
Additional testimonials

“We are so glad to have found the Flat Fee MLS program offered by Northern Star Realty! Bob Piazza is fantastic to work with! He helped and guided us through every step of the process, including consulting with us when we received the offers on our house. Bob’s experience and knowledge where invaluable as we went through the steps to selling our home. If you are thinking about selling your house yourself, you should definitely give Bob Piazza at Northern Star Realty a call. You will be so glad you did! ”    Christine and Robert,  Victor, NY 

“We have already recommended Bob Piazza, Northern Star Realty to friends and business associates. Bob provided superior support to the sale of our home. Bob worked patiently and efficiently with us to get our home online and sold timely. We received a good offer the first week we listed with Bob. Bob consulted us thru the buyer’s process and was always available for questions or assistance.”     Tom B.,    Ontario NY 

“I recently sold my mother-in-laws condo in Webster and used Northern Star Realty to list on MLS. Couldn’t have been easier! I provided the pictures and copy, and Bob did the rest. He was very helpful on suggested selling price, as well as follow-ups during the entire process. His web site also has the portfolio of forms for buyer and seller to download, that was very straight forward. Great job Bob! I would use him again in a heartbeat. I’ve already got one of my friends using his service.”   Rich C., Webster, NY  

“I wish to express my deepest gratitude to you for your assistance in selling my home. From the moment we signed the listing contract I encountered the highest professionalism, care, enthusiasm and passion in you and your site. Your suggestions, advice, and practical sense is exactly what I was looking for from your program. My home sold at a reasonable price in spite of the depressing economy. I would like to thank you and will definitely recommend you highly to my friends and family members. You may use my name and reference to any of your future clients.”     Anthony and Joanne V.,  Penfield, NY

“Bob, Listing my home on the MLS with your service was one of the best decisions I have made in a while! The service, your support, and the resources made available to me saved me thousands – and most importantly SOLD MY HOME! Thanks so Much and plan to work with you in the future.”       Lance M.,       Pittsford, NY

“Bob Piazza/Northern Star Realty provides a great service for those who might not need a full service real estate agent.  Bob was responsive, informative and kept the process simple for me.  He provided advice, viewing activity data and touched base periodically to see if assistance was needed in any way.  I see him as a trusted advisor that provides a service with great value.  I would use Bob’s real estate services again without question.”       Eric M.,    Irondequoit, NY

“We sold our home in three weeks using the flat fee listing from Northern Star Realty.  We had a total of 17 people come through on the first weekend open house and another 12 on the second.  There were also appointments to see our home almost every night.  Bob has also been great in helping us once we received our offer. He even hounded our buyers’ attorney when closing got delayed.  Thanks to Northern Star Realty!”        Steve & Yen,     Henrietta, NY  

“We sold a home with Bob Piazza of Northern Star Realty and are very pleased with the entire process. Bob made himself readily available with expert advice, tips, blank forms… basically everything needed. We had our house listed for less than 2 months and saved over $15,000.00 in realtor fees! Don’t let fear of the unknown hold you back. Do your research and call Bob.        Mike R.,      Canandaigua, NY

“It was a pleasure to work with Bob.  He made the whole paid listing process easy.  He was very prompt in getting my home listed, making adjustments when asked, and responding to any questions–providing knowledgeable tips and advice.  I’ve already recommended him to others and will definitely use him again.”    Larry T.,     Greece, NY

We were 1^st time home sellers to-be this last fall, and we considered selling our own home.  We found out about Northern Star Realty (Bob Piazza) and liked the sound of his program.  Bob walked us thru the picture process, hints on the write-up, and his knowledge gave us the confidence we needed to tackle this job ourselves.  I will say the best part about working with Bob is that HE ALWAYS ANSWERED HIS PHONE.  When we had questions, he had answers and fast.  We sold the house in 2 months!  Thank you for all the help, Bob.  If we need to sell again, we will be calling. (and probably will have fewer questions!)”    Gerry M.,     Avon, NY

“Northern Star Realty’s flat fee MLS program has been a money saver for me! I saved $13,400, selling 3 homes. Bob is very knowledgeable and he will guide you through the process, help you determine your home’s value, and assist you in presenting your home in a professional manor.  Having Bob Piazza at your side is worth every penny of this program. Look no further if you want to save money and sell your own real estate, use “Northern Star Realty” , Thanks Bob! ” Joe B.,     Rochester, N.Y.

“I highly recommend using Northern Star Realty to list your home.  We saved thousands of dollars in real estate commissions and had numerous showings of our town home in Fairport.  It sold with no problem and Bob Piazza was always available to assist me if I had real estate questions.  It was an easy process and we were able to list our home on the MLS and had a lot of showings even though we did not have a realtor.  I am very happy I used a flat fee service especially one that was local and offered me very high customer service.  Bob is very experienced in real estate and was always there immediately to assist me in anyway.  Thank you Northern Star Realty!”       Jenny W.,     Fairport, NY

“Bob & Northern Star Realty has been a tremendous asset to me regarding the sale of my two homes – I was able to save a lot of money by listing with Bob, but was still able to get solid real estate advice from a professional with many years of experience! Bob was more than happy to answer any questions that I had (and I had many!) and also followed up with me throughout the process.  I have been 100% satisfied and will be recommending him to my friends.”
Rosemary A.,    Chili, NY

“Our experience with Northern Star Realty was absolutely wonderful. Not only does Bob help and advise throughout the whole listing and sale process, but his services are comprehensive and not misleading as with many other flat fee agents. I would recommend Bob without a doubt to my friends and family. There is no better price for the type of service and support you will receive. Thank you Bob”    Pamela J.,       Pittsford, NY

 

MLS Coverage Map

A few years back the Rochester, Buffalo & Syracuse MLS Systems were merged into one (Matrix™) for combined coverage and now cover a wide swath of New York. If your house is located between cities…no worries, you are covered! All listings are automatically in all 3 regions and counties on the map above for maximum exposure. You will be listed in the same exact MLS that all local brokers/agents use, the only difference… you will be saving some serious money without a listing commission! MLS numbers will start with an B, R, or S  respectively just like any other listing in those cities. (example R123456).

Updated 10/1/23 MLS Service is available and effective in the following NY counties: Monroe, Wayne, Ontario, Yates, Orleans, Genesee, Wyoming, Livingston, Allegany, Steuben, Schuyler, Seneca, Tompkins, Cayuga, Niagara, Erie, Chautauqua, Cattaraugus, Oswego, Onondaga, Cortland, Madison, Oneida, Herkimer, Otsego, Fulton, Montgomery, Hamilton, Schoharie, Delaware, Chenango, Lewis, and Jefferson as shown on the map. Your listing appears in all these counties. That is approximately 60% of all NYS! Any property in any of these counties can list with us. Recently added Ithaca and Otsego-Delaware MLS’s gives even wider coverage for your listing. Bonus Coverage in all 3 regions!

Recent data (2023) suggests that an overwhelming amount of sales occur from agents and the MLS (89%). Our Rochester Flat Fee MLS plan will up your odds considerably by allowing agents to sell your property and uses the power of the MLS and website syndication to get your property maximum exposure. Our MLS plan will still allow you to sell on your own (For Sale By Owner) if you want to by using all that exposure and will greatly up your odds from the national average to sell as a For Sale By Owner.

A word about quick sales & pricing…

If you need a quick sale, that will depend on how aggressive your pricing is. If desired, our programs will allow you to aggressively price your house since in most cases you will be paying just a portion of what a full service type listing would be. This will allow you to keep your price down for a faster sale. Remember you pay 0% if you sell it “For Sale By Owner” and you might with all the exposure you will be getting through the MLS & websites. If you are not in a hurry for a quick sale and can wait a “normal” time frame, then price accordingly and you can pocket that extra 3% listing savings. There is no pressure from us on pricing unlike some listing brokers who must pressure you on price to make any money. Our Flat Fee MLS plan allows you to either sell your house faster or increase your bottom line depending on your time frame. You are in full control!

Savings can be from $3,000-$20,000 or more! We feel our Rochester Flat Fee MLS plan is the best value out there because of our local presence, our expert coaching, all the included features, our experience, our 24/7 support and accessibility (we answer the phone). Basically you are paying just our reasonable one time flat fee with no listing commission (saving 3% commission right there) plus paying the buyer’s broker whatever commission you decided on (if any) when/if they sell the property. Remember you pay no commission if you sell to your own buyer (For Sale By Owner). Now you can have the best of both worlds and save a lot of money. This is a win-win!

How much do you really want to pay to get your house into the MLS and on multiple websites to get it sold with professional help?  $3,000, $6,000, $10,000, $15,000 or just our reasonable one time flat fee?

So……..

Do you like the idea of being in control of your sale, saving thousands, and getting maximum exposure?
Do you like the idea of a MLS listing and retaining the right to sell on your own with no commissions?
Do you want to be able to choose how much commission if any (it’s not required) you would to pay to a buyer’s broker?
Do you have little home equity or owe more than the house is worth and need to sell at a realistic price?
Do you have a house you want to flip? House flippers maximize their bottom line with this service and love it!
Do you have an expensive house where a full service listing commission is way too much money to pay?
Do you want to save $ thousands selling in tough times & are willing to do some of the work?
Do you need to keep your price realistic for a faster sale and not inflate it to cover the commission ?

Keep more of your home equity!

Lets face it….times are changing….people are tired of paying huge commissions especially “For Sale By Owners”. Why not list and sell using the MLS for a fraction of the cost or none at all? Northern Star Realty’s Rochester Flat Fee MLS plans of selling real estate are a smart choice that combines the best of both worlds… For Sale By Owner & the MLS!

Bottom line…Our proven Rochester Flat Fee MLS Plans make it easy to get your house sold in 2024 while saving you many thousands of dollars. Save & keep your equity! In 2023 all our Rochester Flat Fee sellers averaged $6,483 in equity savings per sale with the highest savings for one sale at a nice $14,605! (Commission saved = equity savings). We are a reputable, local, and experienced broker who is there for support 24/7.

 

Rochester Flat Fee MLS Plans

GOLD MLS PLAN $495

SILVER MLS PLAN $395

Questions?  Call 585-392-8222 Office or email

To list your house and get started, it’s as easy as 1…2…3

1- Send an email to northernstarrealty@gmail.com and let us know your contact info, the address of the property, the approximate listing price, which plan you want and we will send you a Paypal invoice. (accepts Mastercard, Visa, Discover, American Express, Venmo and more)

2- Fill out the listing paperwork from the link you will receive via email upon receipt of payment. You can fill out and submit the listing paperwork completely online anytime or download the forms at your convenience from the link, your choice.

3- After we receive your paperwork and pics, your MLS listing will be active within 24 – 48 hrs. and the marketing will begin!

Rochester Flat Fee MLS Gold Plan $495
Rochester Flat Fee MLS Silver Plan $395

NORTHERN STAR REALTY
” Experience – Integrity – Value “

Rochester NY’s Most Experienced Discount Realtor®
Sales Master Gold & Platinum Award Winner

Northern Star Realty
Div. of  Northern Star Real Estate, LLC
Robert J. Piazza, Real Estate Broker
Owner-Realtor®
25 Hill Rd.
Hilton, NY 14468

Rochester   585-392-8222 Office
Buffalo          716-240-4825 desk
Syracuse       315-760-4594 desk
Toll Free                866-781-1296

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If your house is currently listed with another broker, please disregard this offer. It is not our intention to solicit any active listings. Northern Star Realty is a licensed NYS real estate broker.