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Full Service Real Estate Marketing Plan Includes:
Available only in the Greater Rochester, NY area and surrounding counties)

Full Service House Marketing Plan offered by Robert J. Piazza/Broker Northern Star Realty 585-747-8213 cell


Prepare CMA   
Prepare a written comparative market analysis to justify price to potential buyers and to be sure property will appraises ok. This will be based on recent sales and availability of similar properties in the area going back 12 months.

Suggest Home Improvements 
Inspect property to suggest improvements and tips which will make property more marketable. Some suggestions may be minor but may make a big difference in how fast a property sells and for how much. 

Submit to MLS   
Your property will be listed in the Greater Rochester Association of Realtors exclusive Multiple Listing System (MLS). Virtually all local Realtors will be able to show the property to their buyers and access the property information on the MLS computer. Approximately 88% of all homeowners found their home through the MLS.

Submit to Internet Sites
Your property will be on over 75 different internet sites including Realtor.com, Trulia.com, Zillow.com, Homes.com, Yahoo Real Estate, homesteadnet.com (public MLS), as well as the largest local broker’s websites (Nothnagle, Hunt, Realty USA, etc.) and many others. When it's all said and done, it syndicates out to approx. 900 sites so your house get lots of exposure.

Install Yard Sign  
Install a personalized yard sign directing all calls to us. Many different rider signs are available. A sign is not required but recommended.

Assign Texting Code  to sign and advertisements using Driveby Technologies™. Potential buyers can text your code from the sign and get instant information and pictures of your house on their mobile phone.

Produce Virtual Tour Video  A color video tour of your home with music will be added to the MLS and other select websites. 

Color Fact Sheet   
Develop and distribute a color fact sheet of the property to give to potential buyers and to attach to MLS so Realtors will have it already.

Notify Neighborhood  
Contact homeowners in the area (only with owner’s permission) by mail to notify them of your listing. They may have friends, relatives, etc. that may want to live in the area.

Top Local Agent Notification
Notify top agents in the area by email or snail mail with promotional materials of your listing. We enjoy a good working relationship with all of them and cooperate fully with all agents.

Personal Phone Calls to Buyers
Immediately notify any logical buyers we may have for your home.

Provide Weekly & Bi-Weekly Web Reports   We will provide you with a weekly report from Zillow and Trulia showing you the number of web hits your listing got so you can gauge the traffic and interest in your listing.

Depending on the specific marketing plan for your property we will advertise your property in the print media which has the best fit for it. It could be D&C, Harmon Homes, Real Estate Book, Suburban News, Pennysaver, Tri-County Advertiser, Mall Board, Property Source or others although the trend lately has been online advertising as many more buyers are looking through the internet and mobile phones.

Hold Open Houses with sellers consent and where appropriate. (Subject to scheduling and our availability). There are pluses and minuses to open houses so it is an individual seller's decision. Open houses are not required.

Pre-Qualify Prospects 
Pre-qualify any potential buyers before bringing them through your property so as not to waste anyone's time. We eliminate the "lookers" and try to bring the "buyers." 

Setup Appointments 
Arrange for all appointments to show the property. You will only have to deal with our call for appointments. All brokers will go through us for the appointment so we will be able to get feedback from them. See below.

48 Hour Feedback
Give the sellers feedback within 48 hours of a showing, or as soon as possible, the likes and dislikes of that particular buyer.

Optional Lockbox 
Use a secure lockbox for easy showings and the least inconvenience possible. (with owners consent and where applicable).

Optional Home Warranty 
Make optional home warranty available to sellers and buyers at an additional cost for worry free buying and selling. Policy covers most components of the  property for up to 1 year. (Also covers sellers during listing period).

Market Changes 
Inform owners of any recent changes in the marketplace that would affect them including new listing competition and recent sales, etc.

Present All Written Offers & Net Sheet
Present all written offers to you and negotiate the best possible price and terms for you using our 30 plus years experience. There is no substitute for experience. We will provide you with a seller’s net sheet showing you how much cash you will walk away with after all closing costs with each written offer presented.

Handle All Follow Up 
After you have accepted a purchase offer, we will handle all follow up work including: attorney’s approval, meeting and arranging an engineer’s inspection, meeting appraisers, coordinating mortgage applications, coordinating closing dates, and keeping the seller informed the whole time right up to closing.

Assist Seller Finding Suitable Housing either locally or nationally if needed.

Bottom Line - Get The House Sold!
We have sold houses many over the years as evidenced by our numerous awards we have won from the Greater Rochester Association Of Realtors (GRAR) for closed sales including Sales Master, Sales Master Gold and Sales Master Platinum!


Northern Star Realty
Div. of  Northern Star Real Estate, LLC
Bob Piazza, Broker-Owner-Realtor
25 Hill Rd.
Hilton, NY 14468

585-392-8222 Office
866-781-1296 Toll Free
585-747-8213 Cell

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